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The Future of Messaging Guide 2023
Getting started with rich messaging
As any marketer knows, messaging is the most direct, immediate and impactful communications medium of all. Email or – God forbid – letters don’t come close. If you’re an enterprise and you want a customer to read and respond to your outreach, send a text. Many businesses already get this. But the unaware certainly caught on during the pandemic. In fact, according to industry analyst Mobilesquared, just over a million enterprises tried business messaging for the first time in 2020.
A study from Juniper Research reported that SMS business messaging traffic was on target to reach 3.5 trillion messages in 2020; rising from 3.2 trillion in 2019.
Will SMS continue indefinitely? Obviously not. There will be decline at some point. So where will users go? Well, most of them will switch to a new universal messaging option that’s pre-loaded on (almost) all devices. That option is RCS.
In the third edition of The Future of Messaging Guide, we dive into these cutting edge ideas which is part of MEF’s Future of Messaging Programme. As before, it’s been a delight to reflect on the buoyant state of the market today and explore some of the developments looming on the horizon.
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For brands, the important consideration is, of course, reach. And the indications are that RCS is finally hitting a critical mass.
The pandemic has accelerated the desire of customers to speak to brands on their channels of choice. Businesses must be ready to respond, says Jeff Bak, VP of Cloud Messaging Product Management at Syniverse. We asked him to explain...
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Getting started with rich messaging
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Outlining the power of business messaging and its market impact so far
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A guide to the channels available – installed bases, set-up, product features
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How business messaging could impact advertising, commerce, banking and more
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What’s the best way for enterprises to manage their omni-channel communications?
In this Guide, we look at common industry challenges, an exploration of some technology solutions that can help address these challenges, and the positive outcomes organisations are likely to see as a result.